Big News for McDonald's Customers

McDonald's made big changes to the menu earlier this week. As of Tuesday, October 6th customers can order breakfast items at any time during the day. Sounds perfect, right? Well there is a catch; only certain breakfast items are in the all day menu. For most of the southern states including; Alabama, Louisiana,Georgia, South Carolina, North Carolina, Mississippi, Tennessee, and Kentucky, the Biscuit Menu is available.

Biscuit Menu includes:

Bacon egg cheese biscuit
Sausage and egg biscuit
Sausage biscuit
Fruit and maple oatmeal
Sausage burrito
Fruit  and yogurt parfait
Hotcakes
Hotcakes and sausage
Hash browns
 
For Northern states the McMuffin Menu is available. The items are the same as the biscuit menu only they are served on McMuffins rather than biscuits.

McDonald's say the decision was based on local customer preference.

McDonald's has been pressured with the idea to serve breakfast items for awhile now. McDonald's previously said that it was pretty much impossible to serve breakfast all day. The thinking was that the restaurants were too busy and the kitchens were too small to handle breakfast orders on top of burger orders.This is why McDonald's is limiting the menu to prevent kitchens from getting overwhelmed by cooking breakfast and burgers at the same time.

Some items that are not included on the all day breakfast menu are; breakfast platters, McGriddles, and bagel sandwiches.

I went on McDonald'd Facebook page and read some of the comments about the all day breakfast menu. Some of the comments included concerns for not including McGriddles and hash browns. McDonald's had replied to some of the comments and stated that hash browns were included in 90% of restaurants all day breakfast menu and that they were starting with a limited menu but that it could possibly grow to include other favorites such as the McGriddles.I was actually surprised to see how much McDonald'd had replied to comments left by customers.

Some of the concerns about having the all day breakfast menu is that breakfast items generally cost less than burgers. Will this impact McDonald's negatively? Will customers who normally buy burgers buy breakfast items and not spend as much money? Or will this attract new customers? I think only time will tell.