Sunday, October 18, 2015

Drive in theater

  Saturday October 17 was Sand Mountain Twin Drive-In Theaters Halloween night. The theater plays four different Halloween movies that last all night. The price for admission is $15.00 per car. So you could be a group of seven or just two and will pay the same price. To promote this once a year night, they gave each person who entered the theater a meal ticket. This ticket could be used in the concession area to get a free hot dog meal. The price listed for a hot dog is $2.25. So if you had seven people in one vehicle and each used the meal ticket, the drive-in gave away $15.75 in food cost. The drive-in used the idea to get more people to come to the movies but was is a good decision? The thinking from the company is that if we get them here, they will more than likely spend money to make up the difference in cost for the free hot dog.
     So back to the example of the seven passengers; if they all used the meal ticket (free hot dog) and bought a drink ($3.00 for small, $3.25 medium, $4.00 large) the drive-in had the opportunity to sell $28.00 of products. Other favorite movie snacks including popcorn, candy, and nachos are also available for purchase to make up for the free hot dog meals. Some other items that were offered for purchase was pizza, funnel cakes, chicken fingers, cheeseburgers, corn dogs, and chili cheese fries. With more items offered and during the six hour movie marathon playing that night, I think the drive-in used the meal ticket to their advantage and ended up making more money and attracting more customers with this offer.

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